A fixed-price, no-commitment audit of your Google Ads account from a paid search specialist with 9+ years in legal — including the largest legal marketing agency in the country.
Get Your $750 Audit →After years inside hundreds of legal ad accounts, the same money leaks show up again and again — and most agencies never mention them.
Searches for "free lawyer," DIY questions, job seekers, and cases outside your geography quietly drain budget every day. Weak negative keyword lists are the #1 leak in legal accounts.
If calls and form fills aren't tracked correctly, Google's automated bidding optimizes toward the wrong outcomes — and every "performance report" you've seen is built on bad data.
Spend spread evenly across campaigns instead of concentrated on your highest-value practice areas and locations means your best cases go to the firm down the street.
A complete teardown of your account — delivered as a written report with a 30-minute walkthrough call.
A search-term-level review of your last 90 days showing exactly which dollars went to irrelevant or low-intent clicks — with a monthly waste estimate in dollars.
The negatives your account is missing for your practice areas, delivered as ready-to-upload lists your team can apply immediately.
A full check of your Google Tag Manager and GA4 setup — are calls, forms, and chats actually being tracked, deduplicated, and attributed?
Whether your bidding strategy matches your data volume, and whether budget is allocated to your highest-value cases and geographies.
Message match, Quality Score drivers, and conversion quick wins for your top five spending campaigns.
A one-page action plan ranked by dollar impact, so you — or your current agency — know exactly what to fix first.
I'm Alex Marcano, a senior paid search manager who has spent nearly a decade exclusively in high-CPC, lead-generation verticals — most of it in legal.
Managed paid search portfolios across legal and home services verticals at the country's largest legal marketing agency, with aggregate budgets exceeding seven figures annually.
Currently architect end-to-end Google and Meta ads programs for legal lead generation, reporting directly to the CMO and CEO on cost-per-lead and lead quality.
Hands-on with Google Tag Manager, GA4, and attribution modeling — the plumbing most audits skip and most accounts get wrong.
I'm not trying to replace your agency on day one. The audit gives you an expert, unbiased read on the account you're already paying for.
One flat fee. No retainer, no long-term contract, no access beyond read-only.
No. I only need read-only access to your Google Ads and Analytics accounts — I can't change anything, and your agency doesn't need to be involved. Many firms use the audit as an independent check on the work they're already paying for.
About five minutes: you grant read-only access to Google Ads (and GA4 if available) using instructions I send you. That's it — I handle the rest and deliver within five business days.
Then you get documented peace of mind that your budget is well managed — and if I can't find at least $750/month in waste or recoverable opportunity, you don't pay.
The audit is designed so your team or current agency can act on it directly. If you'd rather have me implement the fixes or manage the account ongoing, I offer an implementation sprint and monthly management — we can discuss on the walkthrough call.
Firms spending roughly $5,000–$50,000/month on Google Ads — personal injury, criminal defense, family, employment, immigration, and other high-CPC practice areas. Below that spend level, there's usually not enough data to justify the audit.
Send a short note with your firm name, practice area, and approximate monthly ad spend. I'll confirm fit within one business day.
Get Your $750 Audit →